Product Marketing Manager

Greetings from The Bunker! Secret Mode is the newly founded publishing wing of the award-winning Sumo Group Plc. Our goal is to publish internally developed projects from any of our 11 game development studios across the UK, US, Europe and India, as well as third party independent game developers.

Now is an exciting time to get in at the beginning of Secret Mode’s adventure. If you have a strong passion for video games and want to help us build the best games publisher in the business, please reach out to us. We’d love to have a chat!

The role @Secret Mode

We are seeking a dynamic, inventive, and fastidious Product Marketing Manager. 

You will join our Marketing department in working closely with the Head of Marketing and various developers to bring Secret Mode-published titles to market and to promote the Secret Mode brand.

Your day-to-day responsibilities will include the following:

  • Create and own the product marketing plan for both internally and externally developed games: product positioning, target market analysis, competitor analysis, strategy, creative, etc
  • Manage the execution of marketing plans across digital media campaigns, platform storefronts, social and community, influencer campaigns, PR, events, etc
  • Project manage the creation and distribution of all marketing assets with internal creative teams and external agencies: trailers, key art, screen shots, digital banners, etc
  • Manage the marketing budget spend per title, ensuring delivery on time and on budget
  • Work with game developers to present the marketing strategy and if needed make a case for improving the games to align with the marketing vision
  • Track and analyse KPIs and marketing metrics and report to the executive leadership team; using findings to optimise and improve ongoing and future marketing campaigns
  • Manage creative, PR, and influencer agencies, write creative briefs, oversee asset production with agency partners
  • Represent Secret Mode at trade events and developer events
  • Work closely the with the Community Manager to develop ongoing creative content to promote Secret Mode and our company values
  • To be successful in your new role you will have the following:

  • A strong passion for video games and the games industry is a must
  • 2-3 years’ experience in digital marketing of video games or relevant industry experience
  • CIM accreditation a plus
  • Proficient copywriting skills and excellent attention to detail
  • Effective communicator and presenter with strong interpersonal and oral communication skills
  • Strong project management and organisational skills
  • Power Point wizard a plus
  • Ability to be flexible on a day-to-day basis with task priority
  • Willing to travel for on-site meetings, events, etc
  • Get the job done while staying fun
  • We are Secret Mode.

    Quality drives us.
    Fun informs us.
    Community is our reason for being.
    Inclusivity is at the heart of everything we do.
    To delight and inspire is our goal.

    Secret Mode is managed by a small group of industry veterans, and is expanding rapidly. We’re looking for diverse, creative, driven people who share our passion for all things video games. 

    As part of the Sumo family, we’re able to offer a super benefits package including generous holidays and flexible working hours. We’re based in Royal Leamington Spa, but are flexible on work-from-home options. 

    Our environment is relaxed, friendly and built upon the basis of every team member having the opportunity to shine and have a realisable input into the games we publish. We’re in the amazing position of building a brand-new team, and creating a culture that’s all about passion, respect, diversity, fun and togetherness. We’re looking for people that love what they do and love to share their enthusiasm with each other.