Live-Ops Product Marketing Manager

Greetings from The Bunker! Secret Mode is the publishing wing of the award-winning Sumo Group Ltd. Our goal is to publish internally developed projects from any of our 14 game development studios across the UK, US, Europe and India, as well as third party independent game developers.

Now is an exciting time to join a rapidly growing team early on in Secret Mode’s journey. If you have a strong passion for video games and want to help us build the best games publisher in the business, please reach out to us. We’d love to have a chat!

The Live Ops Product Marketing Manager will lead the live ops marketing function, formulating best in class marketing operations and campaigns including Beta testing through launch and events working in lockstep with the development team.
The successful candidate will work with game developers to align with their visions and the management of each individual project to ensure it delivers its highest potential as well as being responsible for the successful delivery of all titles within the GAAS/FTP model.
As part of the larger marketing organization, this position reports to the VP of Publishing Strategy and works very closely with other marketing channel owners and the game team on cross-functional initiatives, as the point person for strategy and execution for live ops marketing.

Please note, this role is on-site and based out of our studio in Leamington Spa, UK.

In your new role you will:

  • Be responsible for delivery of our GAAS & FTP titles coming to market and managing post-launch.
  • Research, create and own the product marketing plan for both internally and externally developed games within the GAAS/FTP model. Be confident in defining and communicating product positioning, target market & player analysis, competitor analysis and the go-to-market strategy.
  • Have ownership of user acquisition and work with the developers of each title to ensure the best UA strategies are in place and matching with their KPIs and requirements. Experience of UA for console and PC titles is desired.
  • A passion and demonstrated knowledge of the games industry including FTP and Live service games, product trends and market trends, competitor analysis, product functionality, opportunities and potential risks. A clear knowledge of the games industry calendar, events and seasonal release/promotional opportunities.
  • Manage the execution of marketing plans across all channels working in alignment and with clear communication to the Production, QA, Operations, Launch and Marketing teams at Secret Mode.
  • Manage the marketing budget spend per title and overall, for the FTP pillar with sign off from the VPs and board, ensuring delivery of activity on time and on budget with a consistent drive of traffic into the core funnel pushing players to the game.
  • Work with game developers to present the title’s marketing strategy and if needed make a case for improving the games to align with the marketing vision, consulting the Producers and QA team for the title when necessary.
  • Manage internal and external relationships with game developers, colleagues and industry contacts.
  • Track and analyse KPIs and marketing metrics and report to the leadership team; using findings to optimise and improve ongoing and future marketing campaigns.
  • Potential for business travel representing Secret Mode at trade and consumer events.
  • To be successful in this role you will have:

  • 3+ years of related experience in Marketing, Mobile, PC or Console Games within FTP or GaaS titles.
  • In-depth knowledge of live operations marketing best practices; specifically social media, community, email and push notification marketing.
  • Proven track record of launching FTP or Racing games.
  • Experience creating live operations marketing plans, considering event roadmaps, lifecycle marketing and social media impact. 
  • Confident in using Outlook, SharePoint, Microsoft programs (Publisher, PowerPoint, One Note).
  • A high level of motivation and proactivity, with the ability to identify opportunities for innovation and improvement and have the flexibility to adapt to changing priorities.
  • Enjoy working in a fast-paced and highly collaborative team environment.
  • Collaborator who brings other stakeholders on board with ideas.
  • Excellent communication and interpersonal skills.
  • Ability to juggle multiple projects, work at pace and deliver content to deadline.

  • What we offer:

    . Defined Annual Bonus Scheme
    . ULEV car scheme
    . Monthly allowance to spend on enhancing benefits        
    . Salary Sacrifice Pension
    . Flexible Working  
    . 21 days free-use holiday
    + your birthday off
    + 5 learning days including 1 volunteer day
    + a duvet day
    + Christmas shutdown from Christmas Eve to New Year
    + Bank Holidays
    + extra allowance accrued for longer service
    . Free dental insurance 
    . Life Assurance 4x Salary
    . Income Protection of 75% for 5 years           
    . Enhanced Mat/Paternity & Adoption pay
    . Employee Assistance Programme:
    . Help at Hand - Remote GP, Mental Health & Physio appointments
    . Free financial & home buying support consultations
    . Cycle to Work Scheme
    . Payroll Giving Scheme
    . Access to 4,000 Udemy Courses
    . Career Development Pathway  
    . Game/Creative Jams
    . Big Family Events
    . Studio social activities, e.g. running, board games, film, yoga, life drawing…
    . Prism – Sumo’s employee diversity focus group 
    . Free fruit and drinks in our studios
    . Employee Referral Bonus     

    We are Secret Mode.
    Quality drives us.
    Fun informs us.
    Community is our reason for being.
    Inclusivity is at the heart of everything we do.
    To delight and inspire is our goal.
    Secret Mode is managed by a small group of industry veterans and a team of experienced and newcomers to the industry alike.  We’re looking for diverse, creative, driven people who share our passion for all things video games, no matter their background.  
    As part of the Sumo family, we’re able to offer a super benefits package including generous holidays and flexible working hours. We’re based in Royal Leamington Spa but are flexible on work-from-home options.
    Our environment is fast paced, dynamic and friendly and built upon the basis of every team member having the opportunity to shine and have a realisable input into the games we publish. We’re in the amazing position of building a brand-new team, and creating a culture that’s all about passion, respect, diversity, fun and togetherness. We’re looking for people that love what they do and love to share their enthusiasm with each other. We have taken the #RaiseTheGame pledge to fully dedicate ourselves to inclusivity in our hiring and working processes and already have aligned ourselves with amazing initiatives and charity organisations to make a difference in the industry we all love.

    Submit your application

    General Candidate Questions

    Demographic Survey for Sumo Digital

    We invite you to complete this optional survey to help us evaluate our diversity and inclusion efforts. Submission of the information on this form is strictly voluntary and refusal to provide it will not subject you to any adverse treatment or affect your job application. Information obtained is anonymised and will be kept separate from your name or job application. This information will be kept secure and confidential to be used solely to evaluate our diversity and inclusion efforts.

    A carer is anyone who cares, unpaid, for a friend or family member who due to illness, disability, a mental health problem or an addiction cannot cope without their support.